Intels new logo can be found on the aforementioned branding site. It's slipped out as the logo's not meant to be announced until next year.
I presume they're trying to be trendy with the home consumer market, no doubt with a view to releasing home media machines and custom chips. Of course, it'll be the software on those machines that sell the HA idea to the masses, and not the hardware, but Intel aren't to know!